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Tim Hortons’ magical moment | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
im Hortons thinks its new frozen drink will take you to a higher level.

To promote its new Creamy Chocolate Chill treat, the brand wanted to show just how magical the drink is by partnering with Canadian illusionist Darcy Oake on an in-store stunt. The main video spot for the launch, created by JWT Canada, features a woman enjoying her beverage so much that she floats right out of her seat. Using six hidden cameras, the spot captures the moment as unaware guests – and staff – marvel at the floating woman.

Read more: http://strategyonline.ca/2015/05/06/tim-hortons-magical-moment/#ixzz3ZSvQINRq
 

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